身体需要衣服，心灵需要屋子
The Body Needs Clothes, The Soul Needs a House
在繁华都市里MOMO ERA致力于为都市女性提供不同产品线的服饰。品牌在选址时，避开了直面熙攘的街道，而是拐进了一个创意园区内部，与街道喧嚣保持恰到好处的距离，以一种内敛专属的调性存在于园区中，这是一次对零售店的挑战，却也给设计带来了新的局面。业主委托多么工作室为其设计改造，并期望营造出一种与人亲近，自然纯粹且弥漫着旧时光韵味的购物环境，让每一位顾客都能感受到家一般的松弛与自在。最终，我们寻回到了一个亘古常新的议题“身体-空间”。
In the bustling city, MOMO ERA is dedicated to offering urban women a variety of clothing lines. When selecting a location, the brand chose to avoid the busy streets and instead entered a creative park, maintaining a perfect distance from the noise of the street. Within this park, the store has its own understated and exclusive tone. This choice presents a challenge to traditional retail design but also opens up a new direction for the design. The owner entrusted Atelier d’More to renovate and design the space, hoping to create a shopping environment that is intimate, natural, pure, and imbued with a sense of nostalgia—a place where every customer can experience the ease and comfort of a home. Ultimately, we returned to the timeless theme of “Body – Space.”
意向
Concept
到来、游走、选购、落座，为身体选择当下遮体的服饰，让心灵在此也得到片刻的遮盖，这是我们期待的空间所能体现的设计诉求。场地是沿园区内部主向道路展开的一座单体建筑，整体立面在早期园区第一次的改造中，稳重均质的混凝土梁柱体系被欧式造型装饰刻意地隐藏了起来。拆除附赘的装饰，显露在我们面前的是建筑结构原本真实的面貌，每隔三米一品的柱跨均质地连接起九个立面洞口，并托起了一个10米*30米微微隆起的人字坡顶，一个大屋子的意向顿时映射在空间内。为了能让人来到建筑前就感受到屋子的形象，我们需要赋予在建筑立面上一个新的屋顶——它带来了一条屋前的长廊，人从两端走来时，屋顶微微起翘，接近入口时，一反通常的店铺门面放大扩张的处理，它又平缓下躺，似乎有意遮掩内部熟客的热络，又似乎是要拉进距离，体贴你。附在其上的红雪松木瓦鳞次栉比地顺着曲面屋顶一路爬进了室内，在结束于空间高处的位置，人造天光从上洒下，浇淋在每片不同角度的木瓦面上，光影、形态在建筑柱廊间舒展、隐现，至此，屋子有了一个正面的形象。
Arrival, exploration, selection, and seating: for the body to choose clothing that covers it in the present moment, and for the soul to find a moment of refuge—this is the design aspiration we aim to embody in the space. The site is a standalone building along the main road within the park, with an original façade that, during the park’s early renovation, deliberately concealed the heavy, homogeneous concrete beam-column system with European-style decoration. By removing these added decorations, the authentic structure of the building was revealed: a series of columns every three meters connecting nine window openings and supporting a 10m x 30m gently curved gable roof. This immediately evoked the image of a large house within the space. To make the building resemble a house even from the outside, we gave the façade a new roof, which created a corridor in front of the building. As people approach from either side, the roof gently lifts, and as they near the entrance, it flattens out, subtly contrasting with typical store entrances that expand outward. This approach seems to intentionally conceal the warm interactions inside and, at the same time, draws people closer, making them feel at ease. Attached to the roof, red cedar shingles climb along the curved roof, eventually reaching the high point of the space. Artificial skylights above cast light downwards, showering the varying angles of the shingles. The light and shadows play between the columns, creating a dynamic between presence and absence. Thus, the house finally assumes a clear and inviting form.
∇ 动态轴测图
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